RESEARCH

COMPETITIVE ANALYSIS // HEURISTIC EVALUTION

In order for a product or project to stand out, it needs to know what came before it and the standard language that its users speak.   

DATA COLLECTION AND ANALYSIS

USER RESEARCH // HEAT MAPS // WEB ANALYTICS // AB TESTING // CONTEXTUAL INQUIRY // SURVEYS

Data collection and analysis is the driving force of my design process. I leverage quantitative and qualitative data to inform the next stages of development. 

PROTOTYPING AND VISUALIZATION

INTERACTIVE WIREFRAMES // SITE MAPS // DRAWINGS // USER PERSONAS // PHYSICAL PROTOTYPES

A visual representation is the quickest way to get feedback on an idea. 

SHARING AND ITERATION 

PERSONAS // DATABASES // STORYTELLING // VISUALIZATIONS

Storytelling allows for teammates to share a vision in the next stage of a product.